Extended Validation SSL Blog
Thoughts To The Public Regarding Extended Validation SSL PDF  | Print |  E-mail
Wednesday, 10 June 2009 19:36
Seeing the green address bar that displays when you visit a website that has an Extended Validation SSL certificate is the only true indication that your information is safe.  We all love the “Better Business Bureau” and “PayPal Checkout”, or the tags that show Visa/Mastercard/Discover, etc...but they really don’t mean much.  You’d be surprised (or mad) at how easy it is to get these things.  They are pictures and graphics, and nothing more. 

In the day and age we’re in, you need confirmation by an AUDITED and TRUSTED 3rd party that the sites and the people you encounter on the web are legitimate and trusted.  These trusted 3rd parties are your CA’s (certificate authorities). 

If you aren’t able to verify WHO you are sending information to, you should not be sending it.  Do not shop on or send sensitive information unless an Extended Validation SSL certificate is present.  Consider yourself warned, because the number of phishing attacks and acts of fraud are certain to get worse before they get better.  In response, the team at thegreenaddressbar.com is currently working on an Extended Validation shopping portal.  Only sites that hold an Extended Validation SSL will be listed, so you can enjoy a safe and secure online shopping experience.  Check back or send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it requesting notification of when this portal goes live. 
Last Updated on Wednesday, 10 June 2009 19:54
 
Thoughts To The Webhosting Community Regarding Extended Validation SSL PDF  | Print |  E-mail
Wednesday, 10 June 2009 19:40
The team at TheGreenAddressBar.com wants to thank you for making this site happen.  If you guys weren’t so against recommending the Extended Validation SSL, we’d never be here.  Your clients look to you for guidance and advice, and you dropped the ball because too many of you were only looking out for your profit margin.  Let’s get back to being all about our clients.  If you advise an E-Commerce client against getting an Extended Validation SSL, then shame on you.  There are more than enough case studies and real world experiences available that show Extended Validation SSL increases conversion rates and lowers abandonment rates.  Get back to doing what’s in the best interest of your clients, even if it’s not always in the best interest of your pockets. 

Last Updated on Wednesday, 10 June 2009 19:55
 
Thoughts To Website Owners Regarding Extended Validation SSL PDF  | Print |  E-mail
Wednesday, 10 June 2009 19:39
You spend a good deal of money on building and maintaining your site, and sometimes even more to get people onto your site.  Maximize those investment dollars by doing everything you can to ensure your site visitors feel safe enough to complete the transaction.

With the backing of Microsoft, Firefox, and the rest of the browser community it’s not a matter of “if” this becomes a standard, but “when”.  A lot of you are on the fence and not sure if taking this next step is necessary, and we get it.  That’s exactly why TheGreenAddressBar.com offers an industry leading 60 day refund window.  The proof is in the pudding.  Put an Extended Validation SSL on your site and compare your conversion and abandonment rates before and after you deployed “the green address bar.”  If you don’t see in plain black and white that the Extended Validation SSL is worth the money, we’ll give it back to you-plain and simple.

If you have a company or a person that usually handles these things for you, please take the time to read through “thoughts to the webhosting community regarding Extended Validation SSL.”
Last Updated on Wednesday, 10 June 2009 19:55